Lois Cohen - at WLP – White Label Project

Meet Lois Cohen /& Indiana Roma Voss

About the artist

The Amsterdam-based photographer and creative director Lois Cohen closely collarborates with stylist and creative director Indiana Roma Voss. Their common work combines fiction and reality to a stunning effect. They have known each other since they were teenagers and are now part of the new vanguard of image makers and storytellers.

The first time they worked together they created their portrait series Local Angels, a joyful documentation of Amsterdam’s ‘underground eccentrics’. Their second project Metamorphosis, a 12-part series that focused on the reconfiguration of the female icon, was received with great international acclaim. The series was exhibited in galleries in Paris and Amsterdam.

The aesthetics of their work can be described as a paradoxical melting pot of fashion and activism, fine art and camp.

Works by Lois Cohen /& Indiana Roma Voss

Deep talk with the artist

Your art ist...

Lois: juicy

Indiana: paradoxical

Name something you love, and why.

Lois: Beverly Hills of Housewifes, because they got me through the first lockdown.

Indiana: John Waters, because he’s a pervert.

Which professional success meant the most to you?

Lois: The opening of our solo exhibition in Amsterdam, in a big gallery space with massive prints of our project Metamorphosis, a group of fabulous performers dressed up like the characters in our photos…. and the best energy. So many people came, they filled up half the street outside of the gallery. an ecstatic moment.

Indiana: winning the Elle Stylist of the year award comes a close second to having our first solo exhibition.

Could you eat pancakes for a whole week?

Lois: sounds a bit psycho, but probably.

Indiana: ofcourse.

Analog or Digital?

analog

Where do you go when you want to be with you?

Lois: I’m an atheist, but sitting in a quiet church really calms my soul.

Indiana: beach, sauna, bedroom, airport

Tell us something about your education

Indiana: art school is a rip off.

Lois: Hahaha, it certainly is. I’m just happy that it’s behind me because it took me a hell of a time. In my third year they switched head of photography, and let me tell you... this new guy was not pleased with me. I was already working a lot as a photographer and had a hard time being a consistent student, to say the least (so I can’t blame him really). It’s been 3 years since I graduated from art school, but I still have nightmares about it… that feeling of endlessness... In those dreams 30,40,50 years have gone by and I’m still floating around in that miserable building.

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