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Joseph Abbey Mensah, known as Sarf_Bort, is a Ghanaian photographer and artist inspired by the traditions and culture of his upbringing. His passion for visual art began early, with photography becoming his primary outlet. For Joseph, each photograph is a manifestation of thought, blending creativity and observation. Drawing inspiration from nature and cultural vibrancy, he carefully styles and positions his subjects to bring ideas to life. His work, celebrated for its originality, has been showcased by the Nubuke Foundation and featured on platforms like Vogue, Apple, VSCO, and Osengwa. Joseph collaborates with Yevu, manages projects at FrontBack and The Container, and is a proud M+ member.
How would you describe your art in one sentence?
My art is colorful, fluid, and unbound by gender—guided solely by what feels authentic and comfortable to me.
Name something in your environment or culture that inspires you, and why.
I’m inspired by the way people in my environment embrace their individuality—expressing themselves freely through their unique style, dance, and refusal to conform to traditional norms.
Which professional achievement has been the most meaningful for you so far?
I believe my most meaningful professional achievement is still ahead of me. I’m continuously building and growing, preparing myself for that milestone moment.
Do you prefer analog or digital photography, and why?
For now, I’m most comfortable with digital photography, but I’m currently learning analog and can’t wait to master it. I’m confident I’ll come to prefer analog once I do.
How does living in Ghana shape your perspective as a photographer?
Living in Ghana shapes my perspective as a photographer by immersing me in a rich tapestry of culture, tradition, and everyday stories. The vibrant colors, the diverse ways people express themselves, and the deep sense of community inspire me to capture moments that reflect both individuality and shared experiences. Ghana’s unique blend of history and modernity constantly influences my creative vision.
What role does your photography play in reflecting or influencing society?
My photography allows people to see beauty through my lens, often revealing perspectives they might not have considered. It serves as a bridge to make others more invested in our culture, sparking curiosity and encouraging meaningful questions. By capturing authentic moments and expressions, my work not only reflects society but also inspires deeper connections and appreciation for the stories and traditions that define us.
Where do you go or what do you do to find inspiration or reconnect with yourself?
The beach is where I truly reconnect with myself, finding peace and clarity. I also draw inspiration from engaging in conversations, observing people, and immersing myself in the community.People and their stories are a constant source of creativity and connection for me.
What’s a question or theme you’re currently exploring through your work?
I’m exploring how individuality and self-expression can challenge societal norms and redefine beauty. This inspires me to capture personal stories and unique perspectives through my photography.
What’s the most unexpected, challenging, or beautiful experience you’ve had during a shoot?
One of the most challenging aspects of a shoot has been finding and connecting with models who are willing to collaborate with me. It’s a delicate process, but it has taught me the value of clear communication and building trust to bring creative visions to life. On the flip side, one of the most beautiful experiences is meeting new people and forming connections that inspire my work.
In your opinion, which is more important in photography: form or content?
In my opinion, content is more important because it tells the story and connects with the viewer. But form helps bring that story to life, so both work together to make a great photograph.If you could travel to the future or the past, which would you choose and why?
What do you want people to feel or take away when they see your work?
I want people to feel a striking connection, a stare they can’t forget, a sense of intrigue, and even a bit of confusion. I hope my work sparks curiosity, inspires questions, and leaves a lasting impression that encourages them to see beauty and individuality in a new way.
What do you think sets your work apart from others?
What sets my work apart is how I capture authentic moments that celebrate individuality and self-expression. I draw inspiration from culture, nature, and the energy of my subjects to create memorable images.
How do you stay inspired in an industry that’s constantly evolving?
I stay inspired by staying curious, meeting new people, and exploring fresh ideas. I also keep learning and experimenting to adapt to the changes in the industry.
Can you tell us about a recent project that you’re particularly proud of and why it’s meaningful to you?
A recent project I’m particularly proud of is one that felt deeply personal because it allowed me to share my own experiences through the stories of others. It’s meaningful to me because it reflects a part of who I am, and I’m grateful for the opportunity to connect with others through their unique journeys.
If you could travel to the future or the past, which would you choose and why?
If I could travel to either the future or the past, I’d choose the future. I’m fascinated by how technology, especially in photography and storytelling, will evolve. Will we have even more advanced tools? I think it’s important for us to remain part of the creative process, even as AI continues to grow. There’s something irreplaceable about human perspective and emotion in storytelling.