How to unlock the Power of your brand?

COACHING SERIES I

Strong brands tell a unique story in a creative way, connecting with people and bringing real value to the business. This coaching series is designed to equip you with the tools to activate your brand's wow factor, successfully position it internationally against the competition, grow a large and engaged follower base, and master the art of brand marketing.

Dates: April 23/ April 30/ May 7/ May 14, 2024 (every Tuesday)

Lead Coaches: Caroline Foerster & Ann-Kathrin Zotz, founders, WLP

Guest Speakers:

Katherine-Mary Pichulik, Founder & Co-CEO, Pichulik

Giselle Mac Donald, Founder & Creative Director, Nada Duele

Yasmin Sabet, Founder & Creative Director, Mola Sasa

Marylène Dalle, Brand Strategist & Founder, Nela Magazine

The workshop series covers the following topics:

1. Tuesday, April 23: Brand Audit and Diagnosis
2. Tuesday, April 30: Brand Strategy & Narrative
3. Tuesday, May 7: Ideation around brand design
4. Tuesday, May 14: Brand Marketing Implementation

Brand Narrative & Story 

Based on your target group, we will work to define your unique story and core elements of your brand, that will give you a foundation for your communication. 

Brand Design Ideas & Directions 

We will analyse inspiring examples of visual identities and brand experiences of other brands and workshop ideas for your own brand identity.

Communication Implementation plan 

We will identify the communication channels with most potential to drive brand positioning and acquisition of customers. Secondly we will draft a hands on plan on how to implement your storytelling - from templates to influencers.

Questions before you register? Reach us at info@whitelabel-project.com

How to boost your online sales?

COACHING SERIES II:

In today's digital age, having a strong online presence is essential for success. This workshop series is designed to provide you with practical strategies and expert insights to enhance your online shop.

Dates:

April 15/ May 2 / May 8 / May 15 - every Thursday (except May 8 = Wednesday)

Lead Coach:

Judith Ueberschaer, E-Commerce Lead, WLP

Guest Speaker:

Debora Arieta de Oliveira, Shopify

The workshop series covers the following topics:

1. Thursday, April 25: Online store audit & optimisation
2. Thursday, May 2: Product information management & Inventory management
3. Thursday, May 8: Metrics & Data Analytics
4. Thursday, May 16: Search Engine Optimisation (focus on on-site optimisation strategies)

UX audit & recommendations

We jointly audit your current online store, coach your own ability to recognise gaps in the user flow and identify opportunities and design solutions to enhance the customer experience.

Product information management & Inventory management

We explore various tools and methods for optimising your product information management and enhancing the efficiency of your inventory management processes.

Data Analytics

You will gain a deeper understanding of key metrics and data analytics tools to evaluate your online store performance.

Search Engine Optimisation

You will receive hands-on suggestions and actions for on-site search engine optimisation.

Questions before you register? Reach us at info@whitelabel-project.com

Caroline Foerster co-founder & Co-CEO, White Label Project, is an experienced creative brand strategist, university lecturer. She has 10+ years of experience consulting creative consumer brands across various industries, sizes and geographies, but holds a particular passion for purpose-driven and newly started companies.

"I thrive in international contexts, love to collaborate, and strive to create value-adding and actionable strategies, that have real impact on a business and deeply connect with their customers“.

Ann-Kathrin Zotz, co-founder & Co-CEO, White Label Project, is a development economist with 10+ years of experience in private sector development. Having worked with the United Nations in 20+ countries around the globe, she will share her rich insights into internationalizing green and ethical businesses.

"I am fascinated by businesses which are holistically sustainable - economically, environmentally and socially. They are the future! Unleashing their full potential is my passion."

Judith Géraldine Ueberschaer brings international e-commerce expertise from roles at White Label Project, Shopify and the International Trade Centre. With a proven record in advising online businesses across EMEA, LATAM, and Asia, she is passionate about driving growth strategies and market expansion.

"Empowering entrepreneurs with e-commerce skills for global growth is my passion, and I firmly believe in the power of collaboration to amplify impact. By fostering strong communities across borders, we access new audiences while optimizing costs."

Debora Arieta de Oliveira has spent the past 8 years working in data-driven roles within e-commerce, collaborating closely with product and operations teams. At Shopify, her focus lies in empowering high-volume merchants, scaling their operations, and shaping their eCommerce strategy. She is passionate about impactful initiatives, championing diversity and eradicating inequality.

Katherine-Mary Pichulik founded Pichulik in 2013 and is Joint CEO and Creative Director. Prior to establishing the jewellery and accessories brand, Katherine completed a BA Honours in Fine Arts at Cape Town University. Pichulik is sold in up to sixteen countries around the world and recently collaborated with Copenhagen luxury brand By Malene Birger. Katherine has received multiple design accolades including, Accessory Designer of the Year by African Fashion International, Vogue Italia’s top 10 jewellery brands, and is regularly featured in global publications.

Giselle Mac Donald is the founder & creative director of Guatemalan lifestyle brand Nada Duele. Nada Duele is synonymous with ethical craftsmanship and contemporary design. Nada Duele collaborates with master artisans throughout Guatemala, crafting practical and versatile objects to preserve traditional craftsmanship and promote job creation in the region. Committed to ethical production, Nada Duele creates beautiful products that cause no harm during or after their creation, exemplifying the meaning behind its Spanish name, 'nothing hurts.'

Marylène Dalle is a Creative Strategist & Founder of Nela Magazine. She helps creative brands (re)define their marketing and ads strategies for success. Launching a magazine specialized in art and design has enabled her to foster collaborations with diverse brands and deepen her expertise in the creative industry. Beyond work, she is committed to supporting and championing art and culture as a member of the Young Philanthropist Circle at the Montreal Museum of Fine Art.

Yasmin Sabet founded Mola Sasa as the result of a unique collaboration with the indigenous Kuna communities of Colombia. Both culturally and aesthetically rich, the iconic vibrant clutches by Mola Sasa rapidly caught the attention of the fashion industry scene. Yasmin, of Colombian-Egyptian descent with a background in architecture and furniture design, brings together collections that merge techniques, textures, and materials evocative of multi-cultural and multi-disciplinary backgrounds.